Media audiences

Audiences

Active - choosing to get involved and engage with the media     product

Passive - when the decision isn't made to get involved and engaged with the media product   

Traditional - will see a film at the cinema and/or buy it on DVD. But won't stream it online or buy it on Blu-ray.

Preferred -  the target audience whom the product was made for.

Hedonist - taking a risk by watching a new and different film.

post-modern - challenges traditional viewing methods such as with Blu-ray and online streaming.

In his article titled Audiences: Trends, Profiles and Patterns: What People Go to See, Why and How to Reach Them, Pete Buckingham (Head of Distribution and Exhibition, UK Film Council) suggests that age and demographics (education and/or disposable income) influence audience patterns. For example, 40% of cinema audience are aged between 15 to 24. Whereas 20 percent of cinema audiences are over 54s. 38% of cinema audience are aged between 35 to 44s. Buckingham claims that age also influences the frequency of cinema trips which means 60% of heavy cinema goers are aged between 15-35, 50% of medium cinema goers are aged between 25-44 and 32% of light cinema goers are aged 55 plus. And bearing in mind the information on audience demographics, ABC1s form between 60 and 66% of cinema audience.